JCPR backs Tetley speciality teas

Tetley is set to enter the £40m speciality tea market and has appointed Jackie Cooper PR to introduce a new range of 12 teas to consumers, in preparation for an advertising push this autumn.

A media relations and sampling campaign targeting over-40-year-olds will encourage consumers to ‘go try it’, said JCPR associate director Richard Kalman.

The range of speciality, green, fruit and herb teas including Summer Berry Merry, Orange and Peach, Earl Grey and Vanilla, Rooibos and Vanilla and Camomile Smile hit shops this month.

Tetley has a large slice of the £700m mainstream tea market but has made only minor steps into the speciality tea market, said Kalman.

JCPR was appointed after a three-way pitch.

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