NHS training body set to draft in comms support

NHSU, the professional training body for the National Health Service, is preparing to assess pitches for PA agency support.

The tender comes as the body, which provides training and career development opportunities for Europe’s largest employer, mounts a public affairs push to get central and local government and NGOs more involved in its range of training activities.

NHSU head of communications Tamsin Rosewell said the NHS’s training group needed help to make the various bodies that the NHS works with aware of its activities.

As the NHS’s corporate university, NHSU, whose CEO is Bob Fryer, runs training projects for which it hopes to attract funding from government departments.

Its foundation degrees in medical care, for example, are initiatives that have been promoted by the Department for Education and Skills. Rosewell added that a key part of the brief would be informing the NHS’s 1.2 million employees of the opportunities available to them.

‘This is a massive communications exercise as there are so many different jobs in the NHS, from plastic surgeons to helicopter pilots. There is no single network for us to communicate to our employees and our stakeholders. It is not a matter of pressing a button and sending the same message across the NHS,’ said Rosewell.

She added that she did not have a specific budget in mind and would decide on spend after hearing pitches from agencies.

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