Goulding, who reports to NGI chief Neil Rami, joins as the part council and part local business funded agency prepares to launch its £140m culture10 campaign aimed at dispelling outdated images of the North East through cultural events and regeneration through to 2010.
‘It is very early days and I do know that NGI has done some fantastic work on the European Capital of Culture bid last year in capturing the region’s imagination, but I aim to continue that great work,’ she said.
Goulding took up the post on Tuesday having left Sage before the end of April. Her role encompasses managing agency relationships, regional and national broadcast media, press and trade press, as well as managing corporate events. She will work closely with NGI head of marketing Tania Robinson.
NGI has been building up skills and experience for its culture10 campaign this year. In March, Arts Council England, North East chair Paul Collard stepped down to take on NGI’s full-time creative director of culture role.
The culture10 programme is described as a platform for creating world-class exhibitions, attractions, festivals and commissions in the North East region in and around Newcastle and Gateshead.
Sage is searching for a replacement for Goulding.