Backers line up for Condom Week

Organisation Durex Campaign National Condom Week Agency Myriad PR Date 10-16 May Budget £30,000

National Condom Week will kick off on 10 May with backing from retailer Superdrug and celebrities such as So Solid Crew’s MC Squami.

The campaign, funded by Durex and promoted by Myriad PR, will communicate the safer-sex message to young people via healthcare professionals and teachers.

Politicians such as Baroness Gould, chair of the Independent Advisory Group on Sexual Health, are lending their support, in addition to sexual health organisations such as Terrence Higgins Trust. NCW is also backed by celebrities such as Martin Clunes and Sara Cox.

The campaign’s celebrity angle will be pitched to tabloid journalists, while the political backing will be pitched to the broadsheets. There will also be reader offers and competitions in regional publications.

A photoshoot at Superdrug’s Oxford Street store in London featuring MPs and MC Squami was set to take place on Wednesday (5 May) to provide promotional pictures for the campaign.

Two-thousand resource packs have been sent to clinics and schools and will be handed out at the Royal College of Nursing’s Annual Congress, which runs from 10-12 May.

Schools were offered the chance to win £1,000 of computer equipment by designing the NCW 2004 poster. The competition was won by two year-12 students from Birmingham.

For more details contact Farrah Stevens on 01353 669 939.

Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk

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