When you are dressed as a PSB 1000 RCA Hammer Drill, which coincidently hit the shelves of B&Q and Homebase this week, the aim is to spend as much time in the public spotlight as possible.
Pre-empting a campaign by Paskett PR to launch the dust-extraction drill, Bosch marketing assistant Ben Wilde, who must be looking to fast-track his way up the Bosch corporate ladder, laboured inside the 10kg suit, ably supported along the 26-mile route by dust cloths Steve Askew and Ross Cunliffe to raise money for the National Asthma Campaign.
However, PRWeek wonders whether they out-stayed their welcome after five-and-a-half hours when they were beaten home by a 93-year-old speedster.
