Cogenta revamps web search tool

Cogenta has tailored its online search and indexing technology to marketing and PR with the launch of a real-time online media monitoring tool, Mediawatch, positioning it head-to-head with widely used products such as LexisNexis and Factiva.

Cogenta CEO Douglas Orr claimed Mediawatch automatically archived stories and offered more detailed analysis, and could operate alongside LexisNexis and Factiva by extrapolating their findings.

He said Cogenta’s technology was superior to Google and Yahoo! because it searches specialised portals, subscription sites and chat rooms, and follows links from found pages.

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