1090 to promote Salford triathlon

Salford City Council has employed Manchester-based 1090 Communications to assist with a campaign to promote the city’s fifth triathlon.

A media relations campaign will run up to the event in July to support press and outdoor advertising.

Manchester is renowned for its sporting events, having hosted the 2002 Commonwealth Games. A council spokesman told PRWeek: ‘[The triathlon] is one of the key events to get the city international attention.’

The event’s 1,000-plus participants will run, swim and cycle in the event in the city centre at Salford Keys.

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