The campaign comprises media relations, direct mail and an events programme. The council’s local education authority is also setting up workshops for children with chef Paul Robinson from Hull’s only Michelin-starred restaurant, Venn.
The campaign kicked off with a conference last week fronted by Minister for Schools Stephen Twigg.
A council spokesman said: ‘Through this campaign and programme we hope to increase attendance. If children have a healthy free breakfast and lunch they are likely to be healthy, and it also goes some way to tackling the obesity issue.’