All 3,500 GCSE students will receive good-luck cards stressing the importance of education. The scheme features incentives that students can win if they get better than expected exam results. The prizes include recording sessions with a pop group and a football training session with West Ham United player Anton Ferdinand.
A spokesman said: ‘The card will be followed up with our star pupils going back to their former schools to motivate students.’
The move is part of a wider campaign, Greenwich First, which is designed to encourage parents to send their children to local schools.
The campaign was recently shortlisted by the Institute of Public Relations for the Best Public Sector Campaign category in the 2004 Excellence Awards.