EEDA bids to improve area ranking with PR

The East of England Development Agency (EEDA) is on the prowl for agencies to provide PR to support its corporate communications and regional marketing campaigns.

Agencies and sole practitioners with expertise in PR campaign planning and implementation, issues management and public affairs support, events organisation, writing support and e-marketing are wanted. The successful candidates will join a roster for a three-year period and work will then be awarded on a project basis.

The quango hired Mission 21 in January to provide B2B PR on a contract that ended this month and is working with Cambridge-based Omobono on an ongoing basis. Omobono, which handles ‘Ideas Talk’ sessions with business and political figures for EEDA, is putting together a book written by local business leaders.

EEDA, whose chief executive is David Marlow, is the economic development agency for Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk and Suffolk. It aims to make the East one of the top 20 European regions by 2010.

The area is third out of the 11 UK regions in terms of economic performance, with a GDP of £79bn a year, according to the EEDA.

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