Topics included “Modern methods for creating or destroying the images of political (state) figures”, “Rumours: effects, dissemination, countermeasures”, “Crisis PR” and “Special events in national and regional PR projects (based on the example of the celebration of St. Petersburg’s 300th anniversary)”. The programme also included a round table debate on problems of effectiveness of modern state PR.
Leading university teachers and active PR practitioners were recruited to work on the courses. Among them were president of the Russian Public Relations Association (www.raso.ru), dean of faculty of journalism and doctor of sociological science professor M. Shishkina; head of St. Petersburg State University faculty of journalism department of communications theory and doctor of sociological science professor D. Gavra; chairman of the St. Petersburg Union of Journalists and chief editor of the newspaper Vecherny Peterburg V. Ugryumov; and ex-chairman of the St. Petersburg Committee for the press and public relations I. Potekhina.
Among those attending were government media advisers and press service heads from St. Petersburg and the Leningrad Oblast and from Tomsk, Saratov, and Perm.