Burger King seeks new PR agency in Argentina

Fast Food Sudamericana, owner of the Burger King brand in Argentina, is considering pitches from three PR consultancies to assist in media relations. Heines & Jurevicius, the PR agency that worked for the fast-food chain until the end of last year, is not taking part in the pitch.

The Argentinean subsidiary of US concern Edelman, which has worked for Burger King worldwide, is among the three contenders. The other two will be local firms without connections with international agencies.

The decision is imminent, although no information is forthcoming from Burger King.

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