ALK-Abelló set to hire for launch PR

COPENHAGEN: Danish company ALK-Abelló is on the verge of drafting in external PR support for an immunotherapy in allergies launch.

At least three PR agencies are understood to have pitched to the allergy vaccination specialist for a contract potentially worth an annual budget of around £200,000, according to a source close to the pitch.

ALK-Abelló international marketing manager Ulf Blom, who is in charge of the PR review, was unavailable for comment.

Agencies based in continental Europe and the UK are understood to have visited ALK-Abelló’s headquarters, located in Horsholm outside the Danish capital Copenhagen, to pitch for the contract, which is for pan-European work.

ALK-Abelló has more than 1,000 employees with subsidiaries in various European countries, the US and China.

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