The organisation has targeted 500 local authorities with information about the Poop Scoop Week campaign, which aims to raise awareness about the duty of dog owners to clean up after their pets.
The campaign will urge all dog owners to ‘grab it, bag it and bin it’, with coverage targeted at national, regional, charity and pet press throughout the week.
Dogs Trust is hoping to get a ‘dog-friendly celebrity’ to endorse the campaign and is asking local authorities to take part in a survey to find Britain’s cleanest area, the results of which will be published during Poop Scoop Week.
A series of publicity events, dog shows and photo-calls will also take place in local authorities across the UK in June to promote the campaign and raise awareness about the fact that dog fouling is a fineable offence.
‘Dog mess can give a dog a bad reputation,’ said Dogs Trust press officer Claire Bicknell. ‘The public make more complaints to their local authorities about dog fouling than anything else. We hope this campaign will encourage responsible dog ownership.’
It is the first year that Dogs Trust’s agency Aurelia PR will work on the annual campaign.