NI body hires Morrow to promote EU funding link

The European Union Programme for Peace and Reconciliation in Northern Ireland has appointed Morrow Communications to manage its PR over the next three years on fees of £260,000.

The Belfast-based agency will publicise work done with grants handed out by the programme, which is designed to address the social and economic disadvantages that have occurred as a result of the troubles in Northern Ireland and the six border counties in the Republic.

Over 40 agencies expressed an initial interest in the business and ten pitched for the contract.

The programme is directed and funded by the European Union Special Projects Body and was set up after the Good Friday Agreement.

Morrow Communications managing director Peter Morrow said: ‘The objectives for [the programme] are to boost its profile, so people understand the contribution that Europe is making, and to make sure that these projects receive the appropriate level of publicity.

‘They are also to explain how [the body] operates and what it is achieving through the awards it is making.’

Morrow Communications will also supply event management to the body. Morrow added: ‘It was looking for an all-in-one solution and made that clear in the brief.’

The agency will report to the body’s chief executive Nuala Kerr and head of corporate communications Gina McIntyre.

The Special EU Programmes Body is responsible for cross-border co-operation across the Continent and building peace and reconciliation where there has been serious conflict.

It manages the wider programme for peace and reconciliation, which is worth over 707m euros.

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