As the 5.2 million-strong electorate prepares to go to the polls, the body will launch a campaign to tell residents what their options are so they can make informed choices when casting their vote.
The campaign kicks off in May and will involve direct mail to community groups, libraries, and the embassies of the European Union and the accession countries. It has set up a website and helpline and will be managing media relations and an event on 11 June at City Hall, when the results of the mayoral and London Assembly elections will be announced.
From 26 May to 5 June the organisation will deliver an information leaflet to every elector’s home, which will include a mini manifesto from each of the Mayoral candidates, as well as a listing of all the candidates for the London Assembly and the European Parliament.
A branded touring bus will visit key sites across the 14 London constituencies throughout May to remind people of election day, stopping at sites such as shopping arcades where it will be seen by large crowds.
London Elects will use a traditional Routemaster double-decker bus with branding splashed across it. The PR campaign will be complemented by an advertising push from 4 May in the press, on TV, on the tube and outdoors. It will also run advertorials in free paper Metro.
Established in January last year, London Elects is the body set up to manage the administration and publicity for the elections of the Mayor of London, the London Assembly and London members of the European Parliament. It will disband after the elections but will be resurrected for the next mayoral elections in 2008.
London Elects will reveal the official list of candidates for the mayoral and London Assembly elections on 13 May and the London candidates for the European parliamentary elections on 17 May, which will see the EU’s ten new members vote for the first time.
London Elects is overseen by the returning officer of the Greater London Assembly Anthony Mayer, who is also chairman of the GLA. The comms arm of London Elects was completed recently and boasts seven members.