Duguay manages Citigroup scheme

NEW YORK: Citigroup, the world’s largest credit card issuer, has hired director Dara Duguay to spearhead a ten-year $200m (£110m) financial education campaign.

Duguay resigned last month from Jump-Start Coalition for Personal Financial Literacy, a Washington DC-based pressure group that lobbies for personal finance education in US schools, where she was executive director.

She is to head Citigroup’s new Office of Financial Education, which teaches consumers how to manage money and debt. The office is also identifying programmes to help promote financial education.

Citigroup’s financial education campaign kicked off in 15 countries and 12 US cities on 7 April. The campaign is aimed at boosting the lender’s image as a good corporate citizen, while cutting losses incurred from bankrupt customers. All PR is being handled in-house.

‘Last year was the highest bankruptcy level recorded in history. Over 1.6 million Americans filed for bankruptcy,’ said Duguay.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in