González Reglero worked for 10 years in the financial department of Procter & Gamble (Spain). He then handled financial management in Spain for Burson-Marsteller for six years, with a promotion to the post of financial executive in Latin America in 1995. From the head office in Miami, he was in charge of 10 operations. In 2002, he boosted his international profile by his appointment as financial executive at Young & Rubicam and Wunderman (Latin America), both members of the WPP group.
JA Llorente & O Cuenca employs 120 staff in offices in Barcelona, Lisbon and Madrid, as well as a number in Central and South America, including Bogotá, Buenos Aires, Lima, Managua, Panama, Quito and San Salvador.