The French insurance giant, which has a combined turnover of more than 3,500 million euros, is introducing a new brand to Spain called Donseguro. The project will initially involve opening offices in Valladolid and Seville to evaluate and sell insurance for employees. More offices are planned throughout the country, and the whole roll-out is expected to take around a decade.
The A+A account is part of the group's corporate PR and communications policy to boost the new business line. Its remit will be to ensure that Donseguro gains a permanent presence in the media.
The A+A team will consist of account executive Mar Alonso and press department head Ana Marina Guijarro.