Opinion: My Best Hire - Graham Lancaster

Adele Biss, founder of consultancy AS Biss & Co, on the 'entertaining' Graham Lancaster

'I hired Graham in 1977 to be head of public affairs for ABTA, an account I had attracted to the agency where I worked. Shortly afterwards, he joined me and my co-investor to form Biss Lancaster.

'We proceeded to win each of our first 11pitches. We ran a cocky, much-talked-about "we are the new-wave" double-page ad in Campaign, but captured little editorial interest. We longed for Haymarket to launch a public relations publication.

'Unfailingly, as Biss Lancaster established itself, Graham sparked with creativity, writing novels by night while penning press releases by day, lightening dark moments with dry wit.

'I am proud that his accomplishments include a successful consultancy that twins our names.'

Graham Lancaster is currently chairman at Biss Lancaster.

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