Dash – popular awareness of whom has surged in the UK due to his association with singer Victoria Beckham, with whom he has collaborated – is no longer working with Halpern, the agency he hired just seven months ago.
Dash, who produced Posh's single 'Let Yourself Go/This Groove', denied an affair and said that they were just friends. He also poured scorn on talk of David Beckham's affairs.
"When I met Victoria and David they were the closest couple in the world. They were all over each other. I would say the rumours about David cheating are just nonsense -- there is no truth in them. And for the record I didn't have an affair with Victoria, either. It was pure business," said Dash.
It is understood that one aim of hiring Exposure is to boost Dash's profile as a businessman and steer coverage away from associations with Beckham, who had a spell as the face of Dash’s Rocawear clothes last year.
In January, Dash was quoted as saying: "I don’t want to be known as Victoria’s mentor, friend or producer. I want to be known as Damon Dash, CEO of Roc-A-Fella Records and Rocawear."
Dash's interests, which operate under the banner Roc Enterprises, also include music and film labels, watches and vodka.
Of Beckham, a source close to Dash told PRWeek: "They’re still friends but they have no plans to work together again."
Roc comms director Bridget Russo would only confirm the Exposure hire.
A Halpern spokesman said: "They wanted a marketing approach and not just a PR agency for Rocawear."
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