Samsung selects Bite for PR push

Samsung Electronics has hired Bite Communications to handle PR for its full range of consumer, mobile phone and IT products in the UK.

Used on a retained basis, Bite will manage a high-profile, product-focused consumer PR campaign targeting national, consumer and trade press. It will also handle promotional events.

Bite saw off Rainier PR and August.One Communications in a competitive pitch for the account, which is believed to be worth £225,000. Three-year incumbent Cohn & Wolfe declined to repitch.

‘We intend to raise Samsung’s brand awareness to ensure it is consistent across all its UK products, not just LCDs and mobile phones,’ said Bite director Bruce Dodworth, who will head an eight-strong team on the account, reporting to Samsung UK head of marketing communications Eamon Collins.

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