Work started last week on the two-year account. GCI worked for the body for two years prior to landing the brief, which covers government relations, parliamentary affairs, monitoring and issue campaigning.
Its core focus this year will be to campaign around the promotion of the creative industries and position Nesta in relation to the Department of Trade and Industry’s innovation, science and technology strategies.
Nesta funds an array of programmes, including a recent £125,000 grant that enabled inventors to build an eco-friendly driverless taxi.
GCI director Rod Cartwright leads the account. He said: ‘Nesta’s tight focus on what needs to be done to allow creative and talented individuals and small companies to thrive – coupled with its willingness to take risks that others cannot or will not take – makes it a fascinating organisation to work with in public affairs and policy terms.’
He added: ‘Policy debate movers need to take into account the role that the creative industries play in the economy.’
According to recent figures, the creative sector contributed 7.9 per cent of GDP in 2000. Nesta, which was created under the National Lottery Act 1998, has so far made 441 awards in its efforts to pioneer ways of supporting and promoting talent, innovation and creativity in science, technology and the arts.
The organisation recently received a further £95m in funds from the Government, taking its endowment to £250m, and will hold a further £50m to spend over three years.
Nesta uses the interest from its core endowment to fund its activities.