The Manchester agency beat at least two rivals for a remit that will also see it promote brands such as Creations.
Fox’s, part of Northern Foods, is planning a number of brand extensions and new products for the year ahead.
Connectpoint’s first task is to promote Rocky, the ad for which returns to TV on 19 April.
Connectpoint, which is on fees understood to be worth around £100,000, will handle consumer and trade PR, in addition to unspecified ‘guerrilla’ marketing.
The hire signals Fox’s’ first hiring of a retained PR agency. It has formerly used agencies on a project basis.
