Sun puts weight behind Quit push

Anti-smoking charity Quit has signed The Sun as media partner to provide national coverage of its fourth Quitter of the Year Awards.

To be held in the autumn, the awards recognise the achievements of people who have already stopped smoking, and are aimed at encouraging others to follow suit.

Quitters can be nominated by friends, relatives and colleagues.

Quit director of communications Glyn McIntosh has negotiated exclusive national coverage for The Sun, but will be making case studies of finalists available to regional press and broadcast media.

A Quit spokesperson said The Sun had not guaranteed the extent of its coverage, but added: ‘We have had a tremendous response from Sun readers so far and are hoping for even more.’

The winner will receive £2,000 worth of holiday vouchers at a ceremony in early October. Eight shortlisted finalists will enjoy a celebratory day in London.

Quit chief executive Steve Crone said: ‘There has never been a better time to quit; there is such a wide range of clinically proven products, including patches, gums and nicotine-free pills.’

Alongside the Quitter of the Year, a celebrity will be named Celebrity Quitter of the Year, and the Smoking Cessation Supporter Award will be given to the health professional or team whose work has best helped others to quit.

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