Depression Alliance to fight ‘Cinderella’ status

Depression Alliance is preparing to launch a raft of activity around National Depression Week in a bid to raise awareness of the condition and fight the stigma that surrounds it.

The press and PR campaign will aim to exploit several new initiatives that are running throughout next week, from 19 to 25 April.

Key initiatives include the launch of the All-Party Group on Depression at the House of Commons and the findings of what is claimed to be the first survey in five years to assess attitudes towards depression: ‘Allies Against Depression’.

A key message being promoted is the fact that one in five people will suffer depression during their life, with 2.9 million people in the UK diagnosed as suffering at any one time. But as many as three in four cases are neither recognised nor treated.

The campaign will aim to raise awareness of the prevalence of depression and provide knowledge about the illness and the help available.

Depression Alliance chief executive Jim Thomson said: ‘Depression is often seen as the Cinderella of illnesses. Nobody pays much attention to it; it’s an embarrassment and something not to be spoken about.

‘As a result, it never gets invited to the ball with the more glamorous and politically motivating issues.’

The charity is also working with other organisations and individuals wanting to hold their own depression awareness-raising events.

Depression Alliance is distributing free ‘one-in-five’ campaign and fundraising packs. A ‘one-in-five’ T-shirt is also being sold at £5.

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