FH was hired after a three-way pitch against rival DTI roster agencies GCI Political Counsel and August One Communications. Secondary legislation under the Employment Act 2002 takes effect in October this year and obliges all the UK’s 1.2 million small to medium-sized enterprises (SMEs) to have procedures in place by that date. Firms that fail to conform with the legislation face strict financial penalties.
The agency, which began work this week on the account, has been briefed to run a press and PR campaign backed by media relations until November.
Reporting to DTI senior marketing manager Melissa Bough, FH will target all industry sectors to raise awareness of the new rights and responsibilities employers and employees face.
‘Our activity will seek to explain the benefits the law will bring to business,’ said FH director Fiona Campbell.