Designer Mizrahi to raise UK profile

Celebrity fashion designer Isaac Mizrahi has entered the UK market in an attempt to emulate his popularity in the US, where he has an exclusive clothing line for retail giant Target and hosts his own TV talk show.

Jackie Cooper PR will drive a two-pronged media relations campaign, beginning with business and retail trade press. JCPR founding partner Jackie Cooper said the campaign needed to ‘upweight Mizrahi’s UK image’.

When a retail deal is in place, a consumer push will follow, promoting Mizrahi as a brand and introducing his clothes range.

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