Fuel, which was brought on board last July (PRWeek, 16 July 2003) with responsibilities for speciality teas, fruit and herbal range Infusions, iced tea and Jacksons of Piccadilly, as well as corporate PR, issues and crisis management, refused to comment on the pitch.
Fuel was hired after Twinings owner Associated British Foods paid £171m in October 2002 to acquire Novartis’s Options and Ovaltine drinks brands, which were handled by the agency.
The remit is believed to be worth up to £70,000 and the successful agency will report to Twinings UK marketing manager Elizabeth Edwards.
The pitch comes just two months after the appointment of Leagas Delaney to Twinings’ advertising account to work across its entire range.
Twinings dominates the speciality tea market with varieties including Earl Grey, and Assam. The UK tea retail market is worth about £700m a year, with consumers spending £40m on speciality teas and £25m on infusions.
Edwards was unavailable for comment as PRWeek went to press.