Asda to plug BBQ Week ‘cook-off’

National BBQ Week has turned its attention to the regions to find Britain’s Best Barbecuer and has signed up supermarket chain Asda to provide application forms in stores from 12 April.

A media relations campaign by Frank PR will initially target regional press, radio and TV around the five ‘cook-off’ venues in Birmingham, Bristol, Liverpool, Leeds and Havant, before the BBQ final in London on 27 May. The winner will be involved in roadshows and promotions for National BBQ Week (31 May to 6 June).

Event director Penny Brealey said the association will also launch Ethnic Food Fortnight (13 to 26 September) with a consumer campaign in July.

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