Diary: Hit or Miss... Eriksson

England coach Sven-Goran Eriksson may well have signed a new contract reaffirming his commitment to the job, but the Swede is surely in need of a healthy dose of PR advice. Sven reckons there's nothing wrong in taking the calls of club teams about possible employment while holding one of the most prestigious jobs in world football. He may be right, but being caught by The Sun's snappers meeting Chelsea chiefs last week (headline: 'Sneaky Sven') was clearly a PR blunder, ensuring such dalliances won't be forgotten by his detractors should results be unfavourable during Euro 2004.

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