Journalists at Financial Sunday Express upstaged the Freud Communications bash unveiling client Carphone Warehouse's free-calls offer. They were spitting with venom, we are told, after Freuds allegedly denied to its newsdesk the week before that Carphone was indeed about to launch a free-calls package - only to see the story splashed across its business broadsheet rivals.
Agency chief Matthew Freud attempted to make up, shipping 14 cases of champagne to the reporters.
But his hospitality fell a little flat. In a stunt the PR industry would be proud of, the hacks returned the crates at the Carphone launch, plastered with the message 'Thanks but no thanks, Matthew'. The bubbly has been donated to the Prince's Trust.
Aren't those Desmond grafters a benevolent bunch?