Diary: BBC helps CPN lose street credibility

The Plain English Campaign may frown on speaking in riddles but a BBC report with its heart in the right place has moved the goal posts when it comes to deceiving people in other ways - namely undercover posing.

Covering the campaign's survey of the most irritating phrases, the BBC visited Countrywide Porter Novelli, which recently signed up in support of the campaign and holds its Crystal Mark, a 'guarantee' of clear speaking.

While the BBC reporter openly interviewed CPN director Sally Williams inside the agency's offices, a number of vox pops on the street were not all they appeared - supposed members of the public were actually CPN staff, including one of its receptionists.

At the end of the day, at least that's one way of ensuring everyone's singing from the same hymn sheet.

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