JCPR scoops Kerzner PR brief as Freuds link ends

Luxury resorts, hotels and casinos giant Kerzner International has handed its UK consumer PR contract to Jackie Cooper PR.

The agency won a competitive pitch to promote Kerzner’s One&Only Resorts sub-brand, plus its flagship Atlantis Paradise Island resort in the Bahamas and the planned Atlantis – The Palm development in Dubai.

JCPR has replaced Freud Communications, which also handled corporate and trade PR, with the contract starting next month, confirmed US-based senior V-P of corporate PR Lauren Snyder.

A Freuds spokesman said: ‘After two years of working with Kerzner International. to launch the One&Only brand and establish Kerzner’s corporate profile in the UK we decided to part company.’

New York-listed Kerzner, set up and chaired by South African leisure tycoon Sol Kerzner, has yet to decide whether UK corporate PR will be handled in-house or by an agency on a project basis. Trade PR will now be handled in-house.

Agencies including Countrywide Porter Novelli and GCI lost out in the battle for the business following a review that kicked off last year (PRWeek, 5 December 2003).

It is understood the final round of the pitch process was a shootout between JCPR and CPN.

Sol Kerzner hit the headlines this week when the BLB Investors consortium, which he leads, raised its bid to £287m in the ferocious battle for control of casinos and dog track group Wembley.

Kerzner wants to become a major player in UK gaming and is rumoured to be planning a Las Vegas-style casino complex at London’s Millennium Dome.

Atlantis Paradise Island is an ocean-themed destination resort in the Bahamas. One&Only properties are located on islands such as the Maldives and Mauritius.

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