Cow won a four-way pitch against undisclosed agencies to secure the work, which will focus on creating and implementing media relations tactics to boost coverage of Network Q in the national and regional press.
Cow co-founder Dirk Singer said the agency would start work this week and had prioritised ‘news generation’ and raising the profile of the retailer in the non-motoring media.
Network Q has 420 sites across the country and the PR campaign will stress offerings such as the 114-point inspection that all vehicles are put through before going on sale.
Cow project leader Claire Doherty leads a four-strong agency account team, reporting to consumer PR manager Simon Ewart.
2003 was a record year for Network Q, with 130,730 cars sold, up by more than 8,000 on the previous year.