Sinclair Mason to promote AdiAdi

Indian beer producer Essential Garden has drafted in Sinclair Mason to run a £50,000 three-month campaign to launch AdiAdi, a Bangalore bottled beer set to compete with Cobra.

The agency won the account in a non-competitive pitch and will promote AdiAdi – which means ‘cheers with pride’ – to the trade, consumer and Asian press.

Sinclair Mason’s remit also includes publicising AdiAdi’s sponsorship of the launch of London nightclub Café Rouge, which opens on 5 April.

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