Reporting to LCLSC head of strategic marketing and communications Julie Dixon, the agency will initially run a business-to-business programme to increase employer engagement in training and workforce development. This will be followed by a consumer campaign promoting the benefits of lifelong learning and vocational qualifications.
Band & Brown associate board director Graz Belli said: ‘Our first job will be industry-specific – targeting employers to educate them on the importance of a skilled workforce.’
