The annual campaign is in its seventh year and for the second year running will focus on getting young people engaged in politics. Previous campaigns had a wider focus, but this year the initiative will target people under the age of 26.
LGA press officer Julie Robertson said: ‘We are trying to find out why people are not engaging in their communities. If you explain to people how they can play a role where they live then people will have more ownership of where they are and take more pride in their area.’
The campaign will run in association with the Electoral Commission, the Institute for Citizenship, the Department for Education and Skills and the
Department for Environment, Food and Rural Affairs’s youth project.
It will target trade magazines and use direct mail and lobbying.
In the fortnight before Local Democracy Week, and for the duration of the week itself (18 to 24 October), the LGA plans to run a mini campaign called ‘I’m a councillor, get me out of here’.
The education scheme aims to get local politicians into schools and colleges to work with young people and create a youth manifesto.
Robertson said: ‘At the end of local democracy week [we want there to] be youth champion councillors.’