The Crown Estate links up with Elle

Regent Street freeholder the Crown Estate has partnered Elle to search for a passionate shopper to act as ‘The Face of Regent Street’ in its promotional activities this year.

Crown PR agency The Communication Group will target London TV and media that does not compete with Elle to publicise the hunt. A second wave of media relations campaigns will show off the judges’ choice.

The competition launches in Elle’s May issue, out on 5 April, and the winner will star in a double-page fashion shoot in its September issue.

The winner will also feature in marketing collateral for Crown and on posters advertising its Christmas lights.

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