What types of stories do you want?
We will treat issues seriously because it is important that CEOs and business leaders listen to us and respect us and don’t turn us down for interviews.
Who will listen to the show?
We dearly want to keep the large audience we will inherit from Sport on Five. Five Live’s audience is strong in the 25 to 45-year-old age group and biased towards the younger end of that range.
What do you want from PROs?
PROs are the first port of call when we are thinking about stories. We are ambitious – we want big names and important bosses. The stories we are interested in have to have a news element and be relevant to a Five Live audience.
How does radio differ from other media?
We are much more flexible than TV or the press. If a news story breaks ten minutes before going to air, or even while we are on air, we can get it on. It’s also more important what people say – we need guests who can really talk in a way that can be understood by millions of people. They are mostly live interviews.
Who do you see as competition?
We are trying to create something new on radio so we’re not really thinking about competition at the moment. Companies often choose Sunday papers to break business information, but we’d like these companies to come to us.
How important are exclusives?
Exclusives will be important. Host Jeff Randall has an amazing record of getting exclusives and an extensive contacts book.