The company – which last week announced a deal that makes it the sole provider of post-graduate legal practice course (LPC) training to Slaughter and May, Norton Rose, Herbert Smith, Freshfields and Lovells – has hired Grandfield to handle media relations on a three-month rolling contract.
Grandfield account director Sean Twomey is leading the account, which is worth around £60,000.
BPP Law chief executive Peter Crisp said Grandfield was the first PR adviser the firm had used on a retained basis for three years and that the agency was briefed to promote BPP Law as the best City legal training provider in London.
Most of Grandfield’s efforts will target law firms, although some media relations will also take in the promotion of BPP Law as a postgraduate training provider to law students.
Grandfield will also promote BPP Law’s pro bono centre, through which students offer free legal advice to the public.
BPP Professional Education is a limited company that also provides training in tax and accountancy, financial services and human resources.