KPN shakes up financial comms and IR strategy

KPN, the fixed-line and mobile phone operator dominant in the Netherlands, has revamped its international financial communications in the wake of speculation surrounding its intentions for UK rival mm02.

The company has hired former Maitland Consultancy partner and investor relations head Jantien Klein Roseboom to head investor relations and brought in Financial Dynamics as its first retained financial PR adviser.

Roseboom took over the head of investor relations role last month, filling a post that had lain vacant since the departure of Gerbrand Nijman at the end of January. From the agency side, FD telecoms media and technology practice MD Giles Sanderson is leading the account.

KPN has used agencies for support on a project basis in the past.

Roseboom denied the appointment had anything to do with press speculation in February that KPN was about to mount an £11bn hostile bid for mmO2, which forced the company to issue a statement that discussions with the UK company had ceased.

‘One of the main reasons for having a financial PR adviser is that, apart from Amsterdam, we have listings in New York, London and Frankfurt, as well as a significant international shareholder base. It is therefore important that we get our message across in these markets,’ said Roseboom.

Last week, KPN announced that chief financial officer Maarten Henderson would be leaving KPN at the end of the year.

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