Equipo Singular beat three local agencies in a pitch for the one-year account. It will handle PR, comms and media relations for Luxottica, which controls 70% of the world’s sunglass market and owns the Ray-Ban brand.
Luxotica is also a lincensed manufacturer of designer-name sunglasses including Prada, Channel and Jill Sander.
Paco Caro, owner and managing director of Equipo Singular, said the company will organize events and execute different PR actions to position Luxottica in Spain and promote some of its lesser known luxury
brands such as Revo and Persol.
A 4-strong Equipo Singular team led by Caro will report to Luxottica’s Spanish comms chief Cristina Parenti.
Milan-based Luxottica is traded in New York and the Italian Stock Exchange. The company delivered a 17% profit rise to €372 million in 2002 on sales up 2% to €3.1 billion.
With a staff of 53, Equipo Singular specializes in consumer and fashion PR and operates from Madrid and Barcelona. Clients include French perfumery chain Marinnoud, the Moet Hennessy-Louis Vuitton spirits group and Universal Studios.