Opinion: My Best Hire - Karen Watt, Cohn & Wolfe

Jonathan Shore, managing director of Cohn & Wolfe, on the 'tenacious' Karen Watt

'Karen joined Cohn & Wolfe to whip Visa's European PR agency network into shape but I saw her greatest qualities when we won Orange's F1sponsorship - a deal signed on day one of the season.

'In the dozens of CVs I read each week, few highlight the qualities our relentless profession really needs: strength of character, determination, tenacity. And the ability to laugh like a drain when things go pear-shaped.

'Building the programme from scratch, Karen lived out of a suitcase for six months. She wrote brand strategies in the morning, lugged boxes to racetracks in the afternoon, partied the media at night - and kept her team focused and motivated!'

Karen left C&W in March for a career break and can currently be found in Oxfordshire feeding chickens.

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