PR news from Argentina

KB, the PR consultancy run by Marisa Koifman and Braulio Bauab, has taken over PR for Bodegas Benegas, which produces Benegas wines.

The company owns vineyeards at Finca Libertad, an estate belonging to the Benegas family and an exclusive wine cellar dating back more than 100 years. KB has a roster of luxury goods and fashion clients including Louis Vuitton, Tienda Or, Christian Lacroix, Yves Saint Laurent and Helena Rubinstein.

Epson do Brasil has selected SPMJ Comunicacoes, an associate of Nardelli & Asociados, to handle its PR in Brazil. Nardelli & Asociados worked alongside its Brazilian associate in the planning and presentation of the pitch submitted to Epson, a process which lasted about four months. The company aims to strengthen ties with Epson Argentina – handled by Nardelli – with a view to establishing joint communication strategies for the region.

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