Fox’s to embark on ‘low fat’ push

Fox’s Biscuits has held discussions with PR agencies as it prepares for a promotional offensive to better market its ‘low fat’ Rocky and Creations ranges.

Three undisclosed agencies have pitched for a consumer, trade and issues management contract that will mark the firm’s first hire of a retained PR agency and will see an external spend that could be in the region of £100,000.

Rocky and Echo senior brand manager Lorraine Crowe said she and marketing director Simon Smith would decide which agency to hire within the next two weeks.

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