As it stands, the bill will remove some of the current development and membership restrictions placed on gambling operators. The Rank Group has hired QPA with the brief to ensure that its opportunities to expand are realised and that any new measures introduced in the bill will not disadvantage incumbent UK gambling operators.
Team leader QPA managing director Chris Guyver will report to Rank Group compliance and development director Alan Armstrong.
‘We want to ensure Rank’s interests are reflected in the legislation and to raise awareness about Rank with local authorities as they prepare for their increased gambling responsibilities,’ said Guyver.
Rank Group, which operates 24 Grosvenor casinos and 121 Mecca bingo halls, is planning to expand its franchise after the draft bill becomes law.
QPA won the account, believed to be worth around £70,000, in a three-way pitch against Politics International and Portland PR.
It replaces incumbent agency, Consolidated Communications.