Sanchez will become one of three MDs who report to chief executive and chairman Graham Lancaster.
Sanchez, who has been at Freuds since 1999, will have four consultant directors reporting to him and will work alongside MD of corporate practice group Belinda Taylor and Brian Beech, MD of regional network Leedex Euro RSCG.
The consumer team has 15 staff and a £2m income, according to Lancaster, who introduced a three-practice company structure 18 months ago. ‘This [structure] allows us to have a very focused team and helps us to be focused in terms of new business,’ he said.
Sanchez effectively replaces recently departed board directors Michelle Waldron and Sarah Muirhead (PRWeek, 30 January).
A Freuds spokesperson said: ‘We wish [Sanchez] well as he moves onwards and upwards in the industry.’