Recently appointed UK MD Kevin Bell has pledged to invest in the consumer team with at least two new appointments as part of the shake-up, but Craft’s position cannot be directly filled because she was made redundant.
Associate directors Louise Jenkins and Emily Chapman are currently heading the division. The eight-strong consumer team’s clients include Procter & Gamble and food retailer Budgens.
Craft was recruited in November 2002 and takes redundancy shortly after returning from six months maternity leave.
Bell said: ‘I am hoping to recruit people who have previously worked in South Africa or the US, someone with a rounded global view. Fleishman is very strong in the US and has a strong consumer team there. We need to work with them well.’