It is sending out organ donor registration forms to millions of drivers across the country with their vehicle tax reminders for March and April in a campaign called ‘Leave more than memories’.
A leaflet accompanying the registration form uses a transplant case study about a toddler called Eloise Allen, whose mismatch heart transplant made medical history in 2002.
She survived the first operation of its kind when she had a heart transplant from someone with a different blood type.
UK Transplant communications director Penny Hallett said: ‘We know from
public research that 90 per cent of people in the UK support the principle of organ donation but only about 19 per cent have got around to registering their wishes.’